![How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed](https://www.businessinsider.in/photo/69256234/Adults-on-the-other-hand-are-making-their-own-money-and-spending-it-how-they-want-Cohen-pointed-out-that-at-the-time-of-original-Jordan-releases-sometimes-there-would-be-multiple-colorways-released-at-once-but-he-was-only-allowed-to-get-one-.jpg)
How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
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Michael Jordan: 'The Last Dance' seems to have created a bull market in former NBA star's Nike sneakers | CNN
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![U.S.-based Nike Air Jordan store recently opened an outlet in Beijing on April 3, 2018. China says ti will respond to any new trade tariffs by the U.S. with measures of the U.S.-based Nike Air Jordan store recently opened an outlet in Beijing on April 3, 2018. China says ti will respond to any new trade tariffs by the U.S. with measures of the](https://c8.alamy.com/comp/W01ENJ/us-based-nike-air-jordan-store-recently-opened-an-outlet-in-beijing-on-april-3-2018-china-says-ti-will-respond-to-any-new-trade-tariffs-by-the-us-with-measures-of-the-same-scale-and-intensity-according-to-chinas-ambassador-to-the-united-states-beijing-slapped-tariffs-on-3-billion-worth-of-us-exports-photo-by-stephen-shaverupi-W01ENJ.jpg)